The world is shifting from traditional marketing strategies which focus on mass, volume, and minimal differentiation to a new paradigm called brandformance marketing. Brands are focusing on how they can better serve their customers instead of just how much they can sell them. The emergence of social media and more interactive digital platforms has fueled the need for a new kind of marketing. It’s time to leave the old models which can even harm your business, embrace the new concept and focus on brand-building activities while delivering measurable results.
The Importance of Brand
Studies show that consumers engage with ads from an already familiar company more often than others. What are the qualities of a good brand? Clearly delivering a brand’s message, confirming its credibility in the marketplace, emotionally connecting the target audience with a product or service, motivating the buyer to purchase, and creating user loyalty.
Reach the Right Audience
Performance marketing allows you to deliver relevant solutions or products to the right audience at the right time via paid advertising channels and methods such as PPC, native ads, social and others.
What Are the Benefits of Brandformance Marketing?
Performance-boost Your Sales
Performance marketing will help you reach people who are interested in what you have to offer. Whether it’s launching a new product or getting rid of old inventory, we’ll help you reach the people in the decision-making process.
Get the Best From Both Worlds
Performance marketing is a great technique to get your product in front of the right audience and increase sales. Brand marketing is about the power and potential of a company’s brand rather than a specific product. Their combination is the alpha and omega of every growing business. Brandformance marketing is a holistic approach that maximizes your exposure by using short-term sales targets to fund long-term brand objectives.